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Context

Customer retention and growing engagement are key in any industry and geography. The value of customer life cycle management and its various benefits are well understood. What eludes organisations is consistent results on this important aspect. There is no silver bullet for retention or churn reduction, it is an interplay of several factors calling for a multi-pronged approach.

 

Approach

At Vasutti, we believe a comprehensive Churn Management Program (CMP) should encompass.

  • Management commitment and Organisation Culture
  • Customer Experience and life cycle management
  • Brand promise and product proposition
  • Analytics
  • Customer empowerment
  • Team Capability
  • Rewards and Incentives
  • Competitive and other bench-marking
 

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